London Sewing Machine Museum

This project is about the re-branding of the London Sewing Machine Museum, a non-profit organisation which is only open once a month. My dynamic identity consists in pierced dotted letters postcards in which the audience is invited to stitch their own and share it through social media. My concept is based on the chronology of the sewing machines present at this museum which it is what it is famous for. I also wanted to bring the community together to keep the museum alive and extend its audience.